Karuizawa is the holy grail ofJapanese whisky, a single bottle sold for $435,000.

The world-renowned distillery closed its doors in 2000 and has since been known asa ‘silent’ distillery, but thanks to a recent investment the legend lives on.

Some 24 years after the initial closure, Karuizawa Whisky is back, along with members of the original distilling team.

Working with dekantã, the world’s leading online retailer for fine and rare Japanese whisky, we were honoured to been trusted to help them tell their story.

 We visited the new distillery, captured content and secured press coverage to help shine a light on the iconic rebirth.