Cause-related cotton

Ahead of Azerbaijan hosting COP29, the world’s leading climate conference, we helped GP Cotton, the country’s largest cotton producer and textile business, tell their story.

A vertically integrated group of companies, GP Cotton spans the entire supply chain, from growing, harvesting and processing cotton to manufacturing a diverse range of garments. Their unique operation, within a 100-mile radius, sees them emit below-industry average carbon emissions and reduced environmental footprint. They have pioneered many industry-first sustainability initiatives for Azerbaijan: the country’s first land-forming project, leveraging GPS and satellite technology, precision drone spraying, efficient water systems and many local community projects. 

We helped establish their positioning then write them a narrative, produced a number of photography and video assets then designed and built them a new website.